Google Surveys allow publishers like Pandora, AdWeek, and the New York Daily News to monetize certain content they’d rather not give away for free. Surveys act as paywalls between users and content they are hoping to read. The product was designed by Google as an alternative to internet pay walls for websites that publish content. Google Surveys is a business product by Google that facilitates customized market research. Google Surveys (Formerly Google Consumer Surveys) In short, if you need to create a quick questionnaire and distribute it to a group of people you are already connected with, Google Forms is a great choice.Ī common issue in the world of Market Research technology: the difference between Customers and Consumers. Forms feature all of the collaboration and sharing features found in Docs, Sheets, and Slides.īecause of its relative ease of use and its inclusion in the Google Drive suite of products used by many businesses and educational institutions, Google Forms has found a foothold with teachers, freelance business owners and even weekend warriors trying to organize a weekly soccer game. Google Forms is a survey administration app that is included in the Google Drive office suite along with Google Docs, Google Sheets, and Google Slides. Google has created a product for each of these use cases.
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Most market research technology platforms are designed to help you do one of two things: create a survey to distribute to the customers you already have–through existing email lists, social media channels, embedded on a website, etc–or help you distribute a survey you have created to potentially in-market consumers. If you dig into these products a bit further however, you will uncover a common issue in the world of Market Research technology: the difference between Customers and Consumers. Unfortunately, this is not readily apparent. The product was previously known as Google Consumer Surveys.īecause of this, search results and paid ads for Google Consumer Surveys are still live, pointing users to two additional destinations.Īll of this has left many researchers confused about which product was which.Įach of these survey products serves entirely different functions, with different use cases and customer pools. To make things even more confusing, one of these products (Google Surveys) underwent a name change three years ago. And because they are Google, all three show up for the same search term. Google has three distinct products, all related to taking, creating or distributing surveys. When you do, you should see three results at the top of the SERP: Google Surveys, Google Forms, and Google Opinion Rewards. To illustrate the issue here, go to Google now. What do they do that is so different from each other? And which one might be for me?īut no would-be market researcher appears more (rightfully) confused than those considering Google. As the Pollfish team is keenly aware, the glut of survey platforms vying for your attention has reached critical mass.Īnd in our travels around the interwebs, we have come across some understandable confusion around these different survey platforms.